“The story of Moroso is the story of our relationships with designers, people who, with intelligence and with the passion which always inspires artists in the face of beauty, are trying to change the world for the better. I ask them not to imagine a single object, but to imagine a new world and project it into the future. “

Patrizia Moroso

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We take Assembly as a metaphor, as a concept for exploration and experimentation, and Transition as a condition for design, a way to avoid designs which are too utopian or too excessive.

Design for Moroso is not simply about a product catalogue or inventory, but rather a flow which extends out into the world to mingle with and become part of our society; it is a generative flow, because without living spaces, without the individual, an object, any object, cannot exist.

Assemble, mix , connect: the meanings are many and varied, representing a multitude of possible directions which in Interaction find the link between the ordinary and extra-ordinary, the practice that opens up the everyday to normally alien territories, the connection between fragments of contemporary life and memory.

Through relationships and interactions, each design, each product is viewed differently by each beholder because it speaks to our different experiences of the world. It is an approach which is exploratory by necessity, a three-dimensional mapping where time overlaps space and vice versa, where what comes out of the relationship with designers does not necessarily assume the appearance of a matrix.

A geography of emotions, a projection of the world in image and politics. Research as a journey, as possibility, as an aesthetic dimension which anticipates and overwhelms. Design as passion, like Beauty which forces us to re-find our ability to tell and involve, going beyond the dimension of immediate pleasure, of mere liking.

On balance, to quote Kundera, “Einmal ist keinmal” because if something is not to be repeated, then it is merely chance, and so untellable.