Alfredo Häberli was born in 1964 in Buenos Aires, Argentina. He moved to Switzerland in 1977, and graduated from the Zurich School of Design in 1991. In 1993, he set up his own studio and has subsequently worked for leading design companies. Alfredo Häberli's broad interest in design is neither formal or fashionable, he focuses on simply discovering new ways of looking at everyday situations. His products combine invention and beauty, and reflect his determination to have the soul of an object always shows through. Häberli's work and designs have been shown in numerous exhibitions, and he has received several awards for his design work.