100% ORIGINAL DESIGN
MOROSO is taking part in the 100% Original Design Exhibition, curated by Elle Decor Italy, at the MAXXI museum of 21st century art in Rome from 19 November 2014 to 4 January 2015. The exhibition features a vast selection of iconic pieces that have entered the annals of Italian and international design history from the 50s to the present day, including two symbolic products from this Friuli-based company: Fjord Relax armchair, designed by Patricia Urquiola, and Moon Chair by Japanese designer Tokujin Yoshioka. The exhibition is being hosted in the “spazio D” area of the MAXXI museum, and includes a multimedia installation created by Elle Decor Italy with the sponsorship of the Italian Ministry for Economic Development, the City of Rome, the City of Milan, and Expo 2015.
Before arriving in Rome, the exhibition made its debut in Milan back in April, in the magnificent setting of Palazzo Reale.
Once again, Moroso is supporting Be Original, the project to defend designer pieces, conceived and promoted by Elle Decor Italy in 2012, with a campaign to raise awareness regarding efforts to combat fakes and imitations of industrial design items here in Italy.