Chinese Dealers Meeting 2025: two days of meetings and design experience in Foshan

Within the space of Louvre Casa in Foshan, the Moroso Chinese Dealers Meeting 2025 took place on October 27th and 28th.

The event brought together Moroso’s key retail partners for a program designed to strengthen relationships, share visions and strategies, and further explore the brand’s positioning in the Chinese market. Representing Moroso were President Roberto Moroso, CEO Fabrizio Turchet, and Caterina Moroso, APAC Area Manager, who led moments of dialogue and exchange with the dealers.

The program offered multiple levels of engagement: a welcome dinner with agents and clients to share a convivial moment; the presentation meeting of the latest company developments and product strategy, conceived as a technical and commercial update to illustrate the roadmap, the positioning of new collections, and assortment opportunities for partners; an exclusive tour of the Moroso monobrand store within Louvre Casa; and a visit to the spectacular Bloom & Evolve installation, hosted in the Louvre Select space, where the new collections were showcased in an immersive setting evoking natural landscapes through water surfaces, mosses, flowers, and real plants, transforming the display into a sensory and narrative experience.

To complete the program, Louvre Casa organized a special event for its VIP clients entitled “Crafting Exclusivity: from textile art to personal style”, developed with the support of the Moroso marketing team. The creative workshop allowed participants to experience firsthand the brand’s core values — craftsmanship, attention to detail, and experimentation.

The Chinese Dealers Meeting 2025 thus reaffirmed the value of the collaboration between Moroso and its partners in China, offering moments of learning, exhibition experience, and relationship-building that contribute to strengthening the brand’s presence in a strategic market.