The Moroso participation in the work of Paola Pivi demonstrates a part of the attention and support that the company has been dedicated to Contemporary Art for the past ten years. As patron of unique creative design, Moroso intends to provide an internationally dynamic platform, especially wherever logistic and active support for Italian designers is required. As witnessed by the Moroso Prize for Contemporary Art curated by Andrea Bruciati, soon to be awarded at its Fourth Edition, the company’s attention focuses above all on pure research free from any and all pragmatic concern because it has been conceived as a field of experimentation with a different approach. Through its network, Moroso intends to extend its research in the world of the senses that has always run in its blood and is synonymous with the concept of “beauty lived daily” unquestionably unique and recognizable.
After Paris, London, New York, Rotterdam, and now St. Petersburg, Moroso always plays a leading role in furthering vital projects that address the community. Paola Pivi, with her capacity to amaze us through the senses, her fascination and “take” on the marvel of daily life best represents the ultimate objectives of the Moroso brand experience and vision of the world.