Moroso is the Official Supplier at the LEA (LEADEXCLUSIVE AREA) for the Nitto ATP Finals (13-20 November 2022), the FIT’s hospitality format created to welcome international guests of the ATP, Sport e Salute, and the Italian Tennis Federation. The LEA Area will be inside Turin’s Teatro dei Ragazzi, which was built as an electrical cabin in the 1930s and is now used to stage theatre productions for children and teens. During the tennis event, the theatre will also be hosting the art and design exhibition Woodland, by Giorgio Galotti and Claudia Pignatale.
The lounge area is furnished by sofas and chairs made by Moroso, Official Supplier of LEA 2022.The iconic Victoria & Albert sofa by Ron Aradhas curved, flowing contours in a continuous line: the shape was designed without once taking the pencil off the paper. Victoria & Albert is accompanied by the small sofa Pipe, by Sebastian Herkner: a design based on simplicity, the most reassuring aspect of “oversize”. The sturdy, minimalist frame is made from an aluminium tube with a plump rounded seatreminiscent of an inflatable cushion. Finally there is Doodle, a collection by Front Design for Moroso, whose designs based on the outlines of thoughts are the pretext for these embroidered pieces. The sofa is designed to look like a folded blanket. The seat is delicate, deep in thought, with soft arms and an enveloping shape. The quilting follows the traces of the doodles making them three-dimensional. Completing the itinerary is a room in the large theatre, where a vast installation by Patrick Tuttofuoco, entitled Spacetime (2017), offers visitors the unique experience of having permanent visual contact with a white neon lightning bolt.
The restaurant in the theatre hall is furnished with maple and ash tables designed by Studio F. paired with Impossible Wood chairs by Nipa Doshi & Jonathan Levien for Moroso, made from a process of conceptual reinvention: a curved wooden frame that can only be made by injection moulding. The chair heralds a new formalistic sequence as it mediates and interferes with the natural wood, whose visual and tactile qualities are preserved in a moulded plastic product. It is an aesthetic act of trespass that invites an instinctive perception instead of a logical, sequential interpretation.
Project:Sport e Salute with FIT (Italian Tennis Federation)
Masterplan: Fabio Lattanzi / LastArch
Light design: Massimo Pascucci
Visual identity: NERO
Set design: Francesco Fassone
Project Manager: Andrea Pivano
Photo credits: Serena Eller
Official Supplier: Moroso