Festival della Bellezza (Festival of Beauty) has just drawn to a close after blending together many different things, with the magnificent intention of generating a contagious entropy around the culture of rights, the strength of dignity and the human need for curiosity.
In this scenario, Patrizia Moroso, creative director of Moroso, added to the mix her social sensitivity, cultural curiosity and joie de vivre.
On Sunday 14th July Patrizia engaged in dialogue with BAM! on the „Producing Beauty“ panel, sharing her vision about a playful, vital, extremely human and truthful design, positioning her research at the centre of a path at the same personal and collective, offering to the hearts of spectators
a key to interpret the design vision of Moroso’s projects, one centred around humanity.
Perhaps the word which best defines the very essence of this festival.
Moroso was also the technical sponsor of Festival della Bellezza which took place from 11th to 14th July in San Teodoro. Four days of dialogue between journalists, writers, musicians, actors and academics, in the event promoted by the Municipality and which originated from the meeting of the cultural associations Draft, Unoauno, the Literature Festival Sulla Terra Leggeri, curated by Paola and Flavio Soriga and Geppy Cucciari, with the executive production of White Box Studio by Gianluca Vassallo.
The Shadowy armchairs, project by Tord Boontje for the M’Afrique collection by Moroso, featured on two stages where meetings were held.