Moroso is the Official Supplier of the Lead Exclusive Area at the Nitto ATP Finals 2023, the Hospitality format of the Italian Tennis and Padel Federation designed to welcome international guests of the ATP (Association of Tennis Professionals), Sport and Health, and the Italian federation itself.
Within the LEA spaces, we find the TIME exhibition, a project that stems from a reflection on man and his evolution on planet Earth through time and space.
The works of art and designer furnishings aim to provoke reflection on how man’s position on the planet changes in the present time, generating a relationship between reality and fiction through attitudes, places, objects, and interventions that interfere and cooperate with human activity.
The exhibition path starts from the external areas with three impactful light works, set up on three cardinal points of the facade: the two site-specific works commissioned for the exhibition, Unload (2023) by Matteo Attruia and Left & Right (2023) by Claire Fontaine, and in the right corner of the facade, the work Study on a rotating black hole (2015-2017) by Andrea Galvani.
Entering the theater foyer, the environmental intervention by the design studio Finemateria directs the viewer towards the central point of the room using different materials. Completing the environment is the presence of four essential luminous bodies inspired by the world of tennis, welcoming the visitor in a refined dimension that anticipates the artworks in this area.
The first piece is Smartphone, young woman 6 movements D, (2018) by Michelangelo Pistoletto, creating a third dimension between reality and fiction, a passage that connects the reflective object to the reflected subject, emphasizing the artist’s exploration and the various dimensions in which the individual finds himself in his relationship with everyday life. On the opposite side, four photographs by Luigi Ghirri offer a glimpse into the humanity’s past through the superb eye of one of the most significant figures in Italian photography. Finally, Studio by Aldo Rossi, (1989-1990), Doccia di Pontassieve, Casa di Vittorio Savi, (1989) and two from the Bitonto series, from Italian Landscape (1990), bring back a narrative suspended between dream and reality, creating rarefied atmospheres between past, present, and a future destined to never exhaust itself.
Within the area, there is also a lounge space with the neon work In girum imus nocte et consumimur igni (1999) by Cerith Wyn Evans, which places the viewer in front of the possibility to walk around it and perceive the symmetry between the linguistic structure of the sentence and the physical movement suggested by its meaning. On the wall, three photographic works from the No more Stars (Star Wars) series (2010-2023) by Ra Di Martino.
Completing the lounge is an installation of our poufs and sofas, Pebble Rubble, designed by Swedish designers Sofia Lagerkvist and Anna Lindgren of Front Design for Moroso. These soft stone blocks evoke a sensory experience, a pleasant illusion that attracts and intrigues, altering the perception of time: fast and frenetic in everyday life, slow and inscrutable in nature. In Pebble Rubble, design is manifestly a mean to express a message that transcends the formal and functional qualities of a common seat. The most evident and immediate aspect plays on the resemblance between the padded volumes and those of enormous stones, smoothed by the incessant work of wind and rain and covered by an organic or vegetable layer capable of softening their roughness and making the surfaces welcoming and comfortable.
Arriving at the theater room, the neon environmental installation by Massimo Uberti dominates the stage.
In the center of the room, the restaurant is scenically set with a large carpet from the Grand Hotel collection on which stand the solid wood tables by Studio F and the Impossible Wood seats by Nipa Doshi & Jonathan Levien for Moroso, which follow a process of conceptual reinvention: a curved wood structure that is unrealizable except through injection molding. The seat inaugurates a new formal sequence by mediating naturalness, interfering with it, preserving, in a printed plastic product, the visual and tactile qualities of wood. An aesthetic trespass that replaces logical and sequential reading with instinctive perspective perception.”
LEA – LEAD EXCLUSIVE AREA – Nitto ATP Finals
Casa del Teatro Ragazzi e Giovani – Torino
Andrea Galvani, Cerith Wyn Evans, Claire Fontaine, Duccio Maria Gambi, Finemateria, Front Design, Luigi Ghirri, Massimo Uberti, Matteo Attruia, Michelangelo Pistoletto, Ra di Martino, Tipstudio
curated by Giorgio Galotti e Claudia Pignatale
12–19 November, 2023