Moroso at ICFF 2025: design, vision and innovation in New York

From May 16 to 19, 2025, Moroso will take center stage at ICFF – the International Contemporary Furniture Fair in New York – one of the most anticipated events in the global design calendar. This strategic presence reaffirms the Friulian brand’s international vision and its ability to interpret design as a cultural expression, a contemporary language, and a driver of innovation.

To mark the occasion, the Madison Avenue flagship store will unveil a completely redesigned setup. Created to showcase the latest collections previewed at the 2025 Salone del Mobile in Milan, the space presents a curatorial narrative that blends aesthetic research, artistic vision, and material experimentation. Featured pieces include the Gruuvelot sofa, which expresses softness as architectural gesture; the Sedona bed by Patricia Urquiola, a refined take on domestic intimacy; the Clay armchairs and tables by Zanellato/Bortotto, where material meets movement; and Me Time, the new sofa by Cinzia Cumini and Vicente Garcia Jimenez, a celebration of self-care and personal space.

The new setup will be inaugurated on Friday, May 16, with a special event as part of the official ICFF Night Out program. The evening will welcome designers, architects, press, and design enthusiasts for an engaging and inspiring moment of exchange.

Moroso’s role at ICFF 2025 extends beyond the store. As an official partner of the event, the company will be featured on the ICFF Main Stage with one of its most iconic pieces: the Do-Lo-Rez sofa by Ron Arad. A visionary work that continues to challenge conventions and explore new ideas of form and comfort.

On Sunday, May 18 at 1:00 p.m., Patrizia Moroso – the company’s creative director – will officially open the fair with a keynote exploring design as a universal language, a bridge between cultures and a force for transformation. Her speech will reflect Moroso’s deeply humanistic and forward-thinking approach.

Moroso will also participate in the Casa Italiana exhibition, curated by Interni magazine for ITA – Italian Trade Agency. The selection of iconic pieces on show highlights the creativity and excellence of Italian design.

See you at ICFF 2025.