Moroso opens a new space in Casablanca

Moroso strengthens its presence in the North African market with the opening of a new exhibition space in Casablanca, created in collaboration with ETC Collection. Located in the heart of Casablanca Finance City, the showroom features an area dedicated exclusively to Moroso, connected to the Kettal space: two distinct yet complementary environments offering an articulated vision of contemporary design through different identities and languages. The outdoor proposal is completed with the selection of products by Tucci.

The opening marked an important step for the brand, representing Moroso’s first scenographic and structured presence in Morocco. During the inaugural evening, Patrizia Moroso, the company’s Creative Director, took part in a public conversation mediated by Moroccan architect Abla Safouane, alongside Kettal CEO Alex Alorda. The discussion explored topics related to design culture, the relationship between international design and local context, and emerging opportunities in the region.

The Casablanca space is conceived to express Moroso’s creative vision through a dedicated presentation of its systems, materials and collaborations with designers, strengthening the connection with a growing community of practitioners and design enthusiasts.