Moroso x Designers Guild: A Fusion of Iconic Design

On 15 September, during the London Design Festival, Moroso inaugurated an exclusive pop-up at the Designers Guild flagship store on King’s Road, London. The presentation will remain on view for one month.

For this special showcase, a curated selection of our most iconic pieces was newly upholstered in a refined palette of Designers Guild signature fabrics, highlighting the exceptional craftsmanship, colour, and creativity that unite the two brands.

Among the featured designs were the Lilo armchair, Ruff and Getlucky by Patricia Urquiola, each dressed in Designers Guild textiles that offered a fresh perspective and tactile richness to these contemporary classics. The display also included the Mangiafuoco coffee tables by Zanellato Bortotto, Lakelet by Front, and the elegant Josephine sofa by Gordon Guillaumier – further showcasing the breadth of our design language and the expressive potential of textile and form.

This collaboration celebrates the synergy between Italian design innovation and British textile artistry, creating a striking visual dialogue where form and fabric meet in perfect balance.

The installation can be visited at the Designers Guild King’s Road store until mid-October.