Advanced prototype

Upholstery, by its very nature, invokes suggestions of softness; it is inviting, enveloping, sometimes protective.

With Anorak, a new modular system designed by Patricia Urquiola for Moroso, wearability becomes the prelude to a new way of living and thinking about upholstered seating; a quality that comes before “removability,” which is generally associated only with the aspects of cleaning and maintenance, since a garment is indeed something deeper, it expresses personality, communicates identity and lends itself to the occasion. It is a language that, as such, opens to the relationship we have with what we feel suits us best.

Undressed, in its construction choices Anorak reveals how the concept of wearability represents only the apex of a complex design system. “Every single element that makes up the sofa can be disassembled; the upholstery is not attached to the structure, but can be removed, slid off,” says the designer. The guiding principle is simple: making every single element separable with a quick and easy gesture. Research that embraces the entire product life cycle, while never sacrificing the aesthetic quality of each individual component.

Thus, consistent with the spread of greater awareness of issues related to the circular economy, the choice of preferring sustainable materials becomes a natural landing place, the point of arrival and re-departure toward innovative and experimental solutions capable of establishing new perceptual and qualitative parameters. A comfort that, before being physical, is overwhelmingly visual.

Anorak, in its presence, is an extremely comfortable and cosy sofa. A modular system characterised by slightly informal and relaxed seating, designed for use in a domestic setting but capable of meeting the hospitality needs of public-use spaces as well.