New opening for Moroso in China
On the 23rd of November Moroso opened its sixth single-brand store in Xi’An, in the heart of China. The new flagship store continues the series of openings in China, expanding the company’s network in the area.
The showroom is about 271 square meters dedicated to Moroso collection, and about 70 square meters exclusively dedicated to contract furniture. The space was entirely designed by Moroso creative team.
The opening of the new Moroso brand in the city of Xi’An is a further step towards strengthening the brand’s presence in Asia. Understanding Chinese taste and leading Chinese customers to discover its world is essential for a company like Moroso, whose brand identity embraces multiple influences and has a natural propensity for foreign markets.