On Saturday 18 and Sunday 19 October, Moroso was the technical partner for the Uovokids festival, Italy’s biggest innovative and multi-disciplinary festival dedicated to contemporary creativity for children (0-12) and families, held at the Leonardo Da Vinci National Museum of Science and Technology in Milan.
The company made a significant contribution by creating the setting for the event, bringing its colours and its unmistakable lines. Among the pieces chosen for the occasion there were the Supernatural collection by Ross Lovegrove, creator of organic design par excellence, Saruyama stools by Japanese designer Toshiyuki Kita, and Victoria and Albert easy chairs, an iconic Moroso product designed by Ron Arad. Moroso also brought to Uovokids a unique and curious friend: the long and amusing ‘biscione’ or snake that Aldo Cibic designed years ago specifically to stimulate and enrich children’s imaginations, and which had not been out in public for quite some time!
Moroso embodies the point of union between design, contemporary art and fashion, and its artisanal approach and strong creative drive are among its greatest distinguishing features. The firm thus reflects and endorses the interdisciplinary nature of the festival.